Nov 15, 2024  
Undergraduate Calendar 2019-2020 
    
Catalog Navigation
  Calendar Home
  Academic Regulations
  Sessional Dates
  Programs (by Faculty) and Faculty Information
  Programs (by Degree) and Minors
  Interdisciplinary Minors and Thematic Areas
  Certificate and Diploma Programs
  Course Listings
  Admission, Application and Financial Aid Information
  Governing Bodies and Emeriti
  Contact Us
  Glossary
  PDF Version and Archive
  My Favourites
HELP
Undergraduate Calendar 2019-2020 [-ARCHIVED CALENDAR-]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Favourites (opens a new window)

GENTECH 4MB3 - Fundamentals of Marketing

3 unit(s)
This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
Three lectures; one term
Prerequisite(s): Registration in Level IV or above of Automation Engineering Technology, Automotive and Vehicle Engineering Technology, or Biotechnology
Antirequisite(s): GENTECH 4MK3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Favourites (opens a new window)