BUSINESS *O722 / Modern Manufacturing Strategy

3 unit(s)

Prerequisite(s): BUSINESS O600

In this course, students learn (i) how to close the gap between manufacturing and marketing in terms of corporate strategy formulation; (ii) to appreciate manufacturing’s corporate contribution from a strategic perspective, rather than just through operational performance; and (iii) to use analytical methods to formulate a manufacturing strategy. Additional topics discussed include process selection, product profiling to create a match between manufacturing process capabilities and order-winning criteria of the product under review, focused manufacturing, experience curves, and manufacturing infrastructure development.