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May 04, 2024
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COM MGMT *724 / Marketing Management3 unit(s)
The fundamentals of marketing and the management decision-making skills related to the design of marketing strategy. By the end of the course, students can: (1) understand the role that marketing plays in an organization; (2) analyze how the environment affects marketing strategy; (3) analyze how consumers make a purchase decision; and (4) design a marketing strategy for a product or service.
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