Jul 10, 2020  
Undergraduate Calendar 2020-2021 
    
Undergraduate Calendar 2020-2021
Add to Favourites (opens a new window)

COMMERCE 2MA3 - Introduction to Marketing

3 unit(s)

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus.
Lectures (three hours)
Prerequisite(s): ECON 1B03; and registration in any four or five level program or applicable minor (see Faculty Note 2.)
Antirequisite(s): IBH 2AA3



Add to Favourites (opens a new window)