BUSINESS BL714 / Innovation and New Products

3 unit(s)

Prerequisite(s): Enrollment in the Blended Learning Part-time MBA Program and completion of BL 700, BL 751 and BL 752

Antirequisite(s): BUSINESS M724

In the age of disruption, fueled by ever-changing technology, customer behavior, business models and heightened competitive landscape, this course will equip and reinforce participants with an in-depth understanding of strategic innovation and management of new product and service development in companies. The course will discuss in-depth the intricacies of innovation management and new product/service development with a strong applied orientation and real-life context.