Jun 10, 2026  
Undergraduate Calendar 2021-2022 
    
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Undergraduate Calendar 2021-2022 [-ARCHIVED CALENDAR-]

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COMMERCE 4MH3 - Electronic Marketing

3 unit(s)
The purpose of this course is to explore cutting edge marketing strategies in a dynamic e-commerce environment. Students will cover a wide range of issues including online consumer behaviours, website analytics, search engine marketing, online CRM, online channel and pricing strategies, social media marketing, and mobile marketing. This course is taught primarily through the case method and lectures but also includes readings, videos, workshops, guest speakers and assignments.
Lectures (three hours)
Prerequisite(s): COMMERCE 1MA3  (or 2MA3 ) or IBH 2AA3 ; and registration in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)


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