Jun 18, 2026  
Undergraduate Calendar 2021-2022 
    
Undergraduate Calendar 2021-2022 [-ARCHIVED CALENDAR-]

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CMST 3K03 - Media Audiences and Effects

3 unit(s)

An examination of the media/audience relationship in light of different theories of media effects including social learning, agenda-setting, uses and gratifications, active audiences and cultivation analysis.
Three hours; one term
Prerequisite(s): Registration in Level III or above of a program in Communication Studies, Media Arts, or Multimedia



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