CMST 4Q03 - Broadcasting Transformation in A Multimedia Era

3 unit(s)

Students examine how public broadcasters in Canada and internationally deal with challenges of political, economic, cultural and technological change, e.g. audience evolution, shifting regional and demographic composition, and new funding models. The course explores how the very model of mass media changes in an interactive, multimedia environment.
Lectures and discussion (three hours); one term
Prerequisite(s): Registration in Level IV of a program in Communication Studies; Departmental permission required