Oct 31, 2024  
Undergraduate Calendar 2021-2022 
    
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Undergraduate Calendar 2021-2022 [-ARCHIVED CALENDAR-]

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GENTECH 3MB3 - Fundamentals of Marketing

3 unit(s)
This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
Three lectures; first term
Prerequisite(s): Registration in Level III or above of Automation Engineering Technology, Automotive and Vehicle Engineering Technology, or Biotechnology
Antirequisite(s): GENTECH 4MK3 , 4MB3 


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