BUSINESS M600 / Marketing Concepts and Applications

3 unit(s)

Antirequisite(s): BUSINESS M650

This course will focus on developing an understanding of core marketing principles primarily using case discussions, but also through lectures, assignments, group work and reading materials. The students will learn to look at the business from a customer perspective, learn key marketing concepts and hone their marketing analyses and decision making skills. The goal of this course is to help students draw upon a thorough understanding of marketing in making better business decisions ranging from high level strategic choices to tactical decisions on pricing, distribution, product policy and promotion.