BUSINESS M650 / Strategic Marketing Management

3 unit(s)

Prerequisite(s): Registration or completion of BUSINESS I601 BUSINESS I602 BUSINESS I603 BUSINESS I604 AND BUSINESS I605

Antirequisite(s): BUSINESS M600

Building on concepts learned in Core I, this course will help students develop a deeper understanding of marketing and its applications primarily through practical problem solving exercises. The students will learn how to use marketing principles to make better decisions, from high level strategic decisions to more granular, tactical ones centered on the effective deployment of the marketing mix elements. The course will be taught through a combination of cases, lectures, and projects.