COMMERCE 3MB3 - Consumer Behaviour

3 unit(s)

This course examines why people buy, ways of satisfying consumer needs more effectively and the creation of communications that will influence consumers.
Lectures (3 hours)
Prerequisite(s): COMMERCE 1MA3 (or 2MA3) or IBH 2AA3; and registration in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)