GENTECH 4MK3 - Fundamentals of Marketing

3 unit(s)

This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
Three lectures; one term; may be offered in an in-person or virtual format
Prerequisite(s): Registration in Civil Engineering Infrastructure Technology, Manufacturing Engineering Technology, or Power and Energy Engineering Technology
Antirequisite(s): GENTECH 3MB3, 4MB3, 4TS3, SFGNTECH 4MK3