GENTECH 3MB3 - Fundamentals of Marketing

3 unit(s)

This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
Three lectures; first term
Prerequisite(s): Registration in Level III or above of Automation Systems Engineering Technology, Automotive and Vehicle Engineering Technology, or Biotechnology
Antirequisite(s): GENTECH 4MK3, 4MB3, 4TS3, SFGNTECH 4MK3