Jun 05, 2026  
School of Graduate Studies Calendar, 2026-2027 
    
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School of Graduate Studies Calendar, 2026-2027
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SEP 6MK3 / Fundamentals of Marketing

3 unit(s)

Antirequisite(s): SEP 733  

This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.


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