Jun 05, 2026  
School of Graduate Studies Calendar, 2026-2027 
    
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School of Graduate Studies Calendar, 2026-2027
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SEP 733 / Marketing Metrics and Models

3 unit(s)

Antirequisite(s): SEP 6MK3  

This course introduces the 4Ps of marketing: product, price, promotion, and place. Students will also learn about modern marketing and business analytics tools, and apply such tools to analyze real data. Students will learn to develop a marketing strategy based on these skills.


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