Dec 09, 2019  
Undergraduate Calendar 2019-2020 
    
Undergraduate Calendar 2019-2020

Digital Marketing, Certificate


Maximum Credit Toward Degree Studies - up to 15 units pending approval of the student’s Faculty office

The Digital Marketing program explores the tools and tactical skills required to apply data, manage creative content, and implement and measure digital strategies to engage today’s consumer. This fully online program is led by industry experts who use case studies, interactive discussions, and new media management frameworks throughout the program. A five course Certificate program, it is offered strictly online. Participants in this program should have prior education in a related field such as a degree or diploma in Marketing or Communications, or at least 3 years of marketing, communications, or web design experience. For individuals with no marketing background, it is recommended that they complete Continuing Education’s Marketing Diploma or Business Administration Diploma prior to starting the Digital Marketing Certificate.