Apr 30, 2024  
Undergraduate Calendar 2015-2016 
    
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Undergraduate Calendar 2015-2016 [-ARCHIVED CALENDAR-]

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CMST 3K03 - Media Audiences and Effects

3 unit(s)

An examination of the media/audience relationship in light of different theories of media effects including social learning, agenda-setting, uses and gratifications, active audiences and cultivation analysis.
Three lectures; one term
Prerequisite(s): Registration in Level III or above of a program in Communication Studies or Multimedia


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