CMST 4Q03 - Broadcasting Transformation in A Multimedia Era

3 unit(s)

Students examine how public broadcasters in Canada and internationally deal with challenges of political, economic, cultural and technological change, e.g. audience evolution, shifting regional and demographic composition, and new funding models. The course explores how the very model of mass media changes in an interactive, multimedia environment.
Three hours (lectures and discussion); one term
Prerequisite(s): Registration in Level IV of a program in Communication Studies
Departmental permission required.