SEP 755 / Business Launch and Development

The course will address the skills and knowledge needed to launch and sustain new Businesses, Products, or Services. The module will first examine business model types, business strategies and business strategy selection in the context of the existing situation. Students will also gain an understanding of how to manage the new business opportunity for growth and sustainability; leveraging internal and external resources; the role of value-chain management and timing; and the critical factors that contribute to a business/product/service launch success.