COMMERCE 3MA3 - Marketing Research

3 unit(s)

This course covers the effective obtaining, communicating and using of competitive and market intelligence. Students work in groups with a company or public organization and receive training and experience in making business presentations.
Lectures (three hours), tutorial (one hour)
Prerequisite(s): COMMERCE 2MA3 or IBH 2AA3; COMMERCE 2QA3 or IBH 2AD3; and registration in any Honours Bachelor of Commerce or Engineering and Management program; or COMMERCE 2MA3 (or IBH 2AA3) and one of STATS 2MB3, 3J04, 3N03 or STATS 3Y03 and registration in any Engineering and Management program or the Minor in Innovation