COMMERCE 3MC3 - Applied Marketing Management

3 unit(s)

Builds upon material in COMMERCE 2MA3 but is more applied in nature and covers the 4 P’s in greater depth. It also has a heavier industrial and service sector component, and relies more on practical, real world cases. A major field project (student teams working with companies) is a critical part of the course.
Lectures (three hours)
Prerequisite(s): COMMERCE 2MA3 or IBH 2AA3; and registration in any Honours Bachelor of Commerce, Engineering and Management or four or five-level non-Commerce program, or the Minor in Innovation
Antirequisite(s): IBH 3AB3