Sep 18, 2024  
Undergraduate Calendar 2024-2025 
    
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Undergraduate Calendar 2024-2025
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COMMERCE 1MA3 - Introduction to Marketing

3 unit(s)
This foundation course introduces the basic principles and frameworks of marketing emphasizing the importance of a focus on the customer.
Lectures (three hours)
Antirequisite(s): COMMERCE 2MA3  and IBH 2AA3  


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