COMMERCE 3MD3 - Introduction to Contemporary Applied Marketing

3 unit(s)

This course will introduce students to key marketing principles and concepts and explore their practical applications in business situations. Case studies are used to give practice in analyzing opportunities, solving marketing issues, and preparing implementation plans. This course is taught through a combination of lectures, case discussions, readings, assignments and a field project.
Lectures (three hours)
Prerequisite(s): Registration in Level III or above or the Minor in Innovation
Antirequisite(s): COMMERCE 2MA3, 3MC3, IBH 2AA3. Not open to students registered in any Commerce, or Engineering & Management program.